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Regional Sales Manager - Grocery (West)

Job Location: ​Remote

Western US

Company Description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

With new innovations and exciting expansions plans in place, there has never been a better time to join the Ferrero Group and be extraordinary with us! The West Regional Sales Manager will report to the Director of Sales, Regional Grocery and will work on day-to-day Broker Management within the specified Grocery Channel.

The Regional Sales Manager (RSM) will develop sales Account strategies and translate them into Distribution, Shelving, Pricing and Merchandising objectives aligned to GTM and budgets. Support key cross-functional internal relationships, including Category Management, Trade Marketing, Sales Operations and Sales Forecasting.  Customers set will include a group of retailers and distributors located in the Western part of the US.

Main Responsibilities:

  • Delivery of Account / Regional level PS1 volume & value targets as agreed with the Broker partners.  $25MM in total shipment revenue across the full brand portfolio.
  • Delivery of Monthly Trade Spend targets as agreed during the Broker GTM strategy development
  • Responsible for delivering the key monthly Broker KPI’s across all DSMP metrics 
  • Monitor Broker development of effective planning and Channel sales strategies, programs, and Commercial policies
  • Define and implement Account / Regional targets for Sales and profitability growth across the Customer / Broker
  • Engagement and management of the Broker relationships at the most Senior stakeholder levels 
  • Provide clear direction to Brokers and prioritization of DSMP initiatives, including evaluation of KPI’s, results and quarterly reviews
  • Provide complete and timely information to brokers to support their sales efforts including trade plans, marketing plans, consumer insights, and product knowledge
  • Maintenance of accuracy across Account level forecasting on a Monthly basis 
  • Manage relationships with key internal stakeholders and peers including: Trade Marketing, Category Management, Sales Operations, Sales Forecasting & Channel VP’s/Directors

Who we are looking for:

  • Minimum of 5 years, Account Management, Merchandising, and/or Category Management experience, across North America in a CPG setting.
  • Multi-channel CPG experience preferred (C-store, Mass, Grocery, Dollar, e-Comm & Value)
  • Bachelor’s Degree required – MBA is preferred
  • Strong communication skills with an ability to outline and reinforce the N. America Regional vision / strategy
  • Strategic and pro-active with interpersonal skills and an ability to influence at the most Senior stakeholder levels 
  • Strong External (Customer) network 
  • Commercially astute with a strong business sense and excellent problem solving / analytical skills
  • Excel, Power Point, Sales Forecasting and Trade Spend Management   

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.


Additional Information

Please note if you accept an offer of employment from Ferrero, you are expected to abide by Ferrero’s Commercial COVID-19 Guidelines and General Procedures, a copy of which will be provided to you upon hire.

Requisition ID
Job function
United States
Remote: Western US
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