Ferrero visual

Product Manager


Guadalajara, Jal. México

Company Description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? Nearly 35,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them. 

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the role

We are looking for an experienced and dynamic Brand Manager to be part of the team that will make Ferrero brands even more extraordinary. If you like to work with great ideas to bring the joy to our consumers, this role can be interesting for you! As a Brand Manager of Kinder Chocolate, you will be working together with a team to grow our market share, develop strategies for the Brand and strengthening the competitive position of the Brand.   

Main Responsibilities

In this role you will be responsible for planning, coordination and definition of: sales objectives, marketing strategies, advertising campaigns, profit analysis, market potential, competition, promotion & advertising, seeking to ensure profits and market positioning.
Responsible for the financial management of the brand to maximize and focus financial resources on portfolio activation opportunities.

You will monitor and analyze the market trends of the product group, coordinating with the market research team and proposing our products.

We will count on you to ensure that all Marketing activities are consistent with the vision and attributes of the brands.

In this role, you will also monitor the definition, coordination, implementation and control of the execution of action plans to achieve the brand's objectives in terms of sales, P&L and market share.

Manage situations that may arise within the product portfolio to ensure that each product is focused on a clear consumer niche and that innovations and extensions add value.
You will be considered as a team leader, to establish and promote effective relationships both within the company and with commercial teams, as well as with suppliers.

Who are we looking for?

Min. Bachelor’s Degree in Marketing, Business Administration, Accounting or similar.

At least 5 years’ experience in similar roles. 

Experience gained in FMCG company.

Fluency in English is mandatory.

Knowledge of customer research, evaluation of strategies in advertising campaigns, forecasting and definition of effectiveness metrics.

Experience in the development and execution of brand positioning strategies.

Proactive, accountable, results oriented and with strong strategic skills.

Requisition ID
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