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North America Out Of Home & Alternative Channels Development Manager

Job Location: ​Luxembourg​

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

For our Ferrero Headquarters in Luxembourg, we are looking for an Out Of Home & Alternative Channels Development Manager for the North American Market, to develop our OOH & Alternative business and capabilities. As a key player in the Global team, you will be in contact with your assigned business units on an international scale and will be a strategic partner for a fast growing markets in North America. 

Main tasks:

Hand in hand with the Sales Managers in the local markets in North America, you will be assessing the channel potential in each of the Countries as well as defining the channels development plan and route to market.

All initiatives in terms of Channel  and Category Development will be implemented by you. 

Moreover, you will be in charge of the development of specific channel capabilities and of Food Service & Retail Product Ranges together with the local teams. 

Having the overview of the entire Area North America, you will be the center of knowledge gathering market needs and best practices, developing policies and procedures for all your assigned markets.

You will overall be driving the future direction of your assigned markets along with the wider Sales business Development team.

Who we are looking for:


  • 7+ years of experience;
  • Experience in FMCG in out of home/food service/alternative channel development;
  • Experience in/working with North America (e.g. US or Canada) is must;
  • B2B experience is a strong plus;
  • Ability to interact with different cultures and different level stakeholders.

IT Skills

  • MS Office (proficiency with PowerPoint and Excel).


  • Fluent English;
  • Any other language is a plus.

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

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