Ferrero visual

Key Account Manager - Yonghui Self-run

Job Location: ​Shanghai​


Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? Nearly 35,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them. 

About the Role:

If you’re looking for a role with variety, this is it. You will start the journey of leading business trend in retail world. As a Key Account Manager (Yonghui Self run), your main focus will be in developing the business with the assigned platform. You’ll work alongside with Senior KA manager to build brilliant relationship with the client, analyzing business performance, negotiating with client’s contracts and joint business plans, defining specific customer plans, programs, and future business opportunities.

Main Responsibilities:

Sales Strategy
•Support Senior NKA Manager in proposing the annual plan for the assigned KA Self-run customers (Yonghui) to implement the strategic goals set for the business growth, as part of JBP.

Customized Strategic Plans for the assigned self-run Platform
•Analyze current Customer/Platform/distributor Performance and defines future business opportunities;
•Develop SWOT Analyses & Performance Reviews by Customer;
•Define specific Action Plan for platform/distributor;
•Continuously Monitor Platform/distributor Performance.

Deployment & Control
•Clearly Communicates with field sales/KA team/EC new retail team the Agreements reached with assigned KA Platform(Yonghui) and the Action Plan (promotions, etc.) to be deployed on the Market 
•Monitors the actual on-platform deployment is aligned with defined plans and policies;
•Monitors Sales, Stocks & Building Blocks KPIs for the KA Self-run customers assigned
•Maintain the assigned assortment through on time listing and code opening
Data analysis for assigned KA self-run
•Collect and analyze the assigned KA Self-run platform (Yonghui) performances and market trends;
Prepare internal reports for data sharing (scan data, project evaluations, promotions ROI.)

Sales Planning
•Further business development and sales model establishment for assigned KA banner (Yonghui)
•Allocate KA Self-run volumes and align inside KA team;
•Oversee category-level sales forecast processes for assigned Self-run platform
•Propose and meet sales budget, revenue, volumes, growth, trade spending for the assigned platform.
•Ties Trade Spending to specific Business-driving Activities (Promotions, 2nd Placements, etc.);
•Communicate retailer needs back to Marketing, Trade Marketing teams.

Business Development
•Develop medium and long-term business opportunities at assigned KA self-run platform (Yonghui)

Sales Execution
•Work with KA self-run platform (Yonghui) and buyers to execute all strategic plans
•Define and negotiate contracts with the assigned KA self-run platform(Yonghui);
•Develops with the support of MKT/NCP/SCD and specific online activities to achieve the strategic goals of the KA self-run platform assigned.

Who we are looking for:

• At least 8 years’ experience of increasing levels of KA management experience;
• Proven experience in E-commerce/O2O of delivering commercial results in an FMCG environment;
• Strong analytical, E-account management and negotiation skills;
• E-platform knowledge, top to top cooperation experience;
• E-market knowledge. E-channel KPI knowledge;
• Must have E-commerce/O2O market knowledge, Nice to have MT Knowledge;
• Joint annual Channel & Customer Plan; knowledge of E-Commercial New Retail Logistics;

* Chinese Local Labor contract with local package will be provided for this position.
** Proficiency in English and Mandarin speaking.

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

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