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Customer & Category Development Manager OOH

Job Location: ​Breda​

Breda, NL

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? Nearly 35,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them. 

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

As Customer & Category Development Manager Out Of Home (OOH), you will be responsible for the development of a cluster of customers OOH in close collaboration with the Sales Team & for the national development of the  categories Check Out and Seasonal for all customers (Modern Trade and Discounters. You will work closely with the Marketing Team on portfolio & activity management for these categories.

Main Responsibilities:

At customer level:

  1. Identification of business opportunities for growth
  2. Performance analysis, monitoring & tracking (sell-in/out ) with the aim to understand key performance drivers, risks / challenges and opportunities
  3. Monitor the development of the customer plan. Pilot the tracking, overview of actionables and enable all information & tools needed to implement the plan
  4. Compliance tracking of customer activities (follow up of activities, monitoring & analysis of the effectiveness, etc.)
  5. Offer management in line with the agreed customer plan.

At category level:

  1. Define national activation according to specific business-needs (promotions, event, etc.) in alignment with the brand plans
  2. Track category performance & analyze promo/activity efficiency
  3. Provide the guidelines for the in-store implementation (planograms, field arguments, etc)
  4. Provide support for sales argumentation for customer meetings

Who we are looking for:

  • Master in Sales/Marketing or other Business Field
  • 4 years’ experience in a sales or trade marketing role in FMCG, ideally with OOH clients 
  • Knowledge of FMCG dynamics & understanding of food retail in the Netherlands
  • Category management expertise (promotion, assortment analysis, planogram, etc.)
  • P&L management  
  • Analytical skills from category & customer performances to financial dimension
  • Familiar with data management (Nielsen, GfK etc)
  • Skilled communicator, at ease with social interactions 
  • Fluent in Dutch and English 

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

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