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Consumer & Shopper Understanding Manager, APAC

Job Location: ​Singapore​


Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

Ferrero values include social responsibility, quality, integrity, research and innovation, with Consumer & Shopper Understanding (CSU) having a seat at the regional board. Ferrero Asia Pacific takes pride in its people as much as its products, placing emphasis on long-term sustainable growth and employee well-being over short-term profits.

The purpose of this role is to support the brand teams by owning and driving insights for Ferrero Rocher, Nutella, and Tic Tac portfolios in Asia Pacific (ANZ, SEA, HKTW, JPKR). Specifically, as the CSU Manager, you will be responsible for planning and executing research projects in the region. Your main aim is to drive business results via insights—directly influencing business strategy, innovation, communications, pricing, media investments, retail, go to market, etc.

Main Responsibilities:

•    You will support business decision-making and drive action by answering business questions through research and consolidation and analysis of existing information
•    You will be responsible for the day-to-day management of research projects
•    You will finalize market research brief documents and brief research agencies. You will ensure that the research is in line with the business objectives and strategy
•    You will define and recommend, to stakeholders and line manager, the best solution from a value-for-money point of view, finalize the methodology, and negotiate costs
•    You will write the executive summary, collect and interpret findings, create clear relevant insights-driven presentations, and conduct workshops when necessary
•    You will liaise between different stakeholders. You will manage effective relationships with internal customers and external suppliers to ensure projects are delivered on time and are of high quality
•    You will collaborate across different teams in a matrix structure—at local, regional, and Area level—to ensure that research decisions are in line with strategy and that all findings are shared
•    You will be reporting to the Consumer Insights Team Lead

Who we are looking for:

Technical Skills:

•    Minimum 5 years in FMCG consumer insights (client-side or agency)
•    Extensive experience leading BOTH quantitative and qualitative research projects
•    Hands on experience in business intelligence/analytics 
•    Excellent consolidation skills—ability to integrate information from multiple sources and create clear, simple, coherent, logical conclusions, insights, and recommendations. 
•    Ability to tell stories via data and insights
•    Significant on-the-ground experience in Asia
•    Adept with Microsoft Office, Nielsen software
•    Bachelor’s Degree in a quantitative field (Engineering, Economics, Statistics, etc.) and experience with data visualization, Power BI a plus

Soft Skills and Management Skills:

•    Strong project management skills
•    Excellent communication (oral and written) and presentation skills; ability to influence business teams and stakeholders
•    Collaborative and ability to work effectively in a multi-functional team and matrix structure
•    Organized and attentive to detail
•    Positive mindset, open-minded and curious, adaptable to changes

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

Strong analytical mind, attention to details on one hand, and ability to cooperate with employees at all levels and great organisational skills on the other, would be key to success.  Employee contribution and engagement at Ferrero is based on the individual, team and organisation dimension, so you should have the ability to work independently, as a part of the team and build good relations with stakeholders at all levels.  Being flexible and dealing with a dynamic working environment as well as the ability to embed new knowledge and skills in existing competencies will definitely help you to become high performer here. 

Requisition ID
Job function
Research & Development
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