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Wholesale Sales Officer- Delhi


Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? Nearly 35,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them. 

About the Role:

If you are accountable for your results, focus activities on attaining set objectives, this role can interest you!  As a Wholesale Officer overall responsibilities include activating and nurturing wholesale channel to achieve the key strategic objective of driving indirect distribution through wholesale channel.

Main Responsibilities:

Major Responsibilities Areas:

  • Plan & achieve targeted number of wholesalers by visiting existing wholesalers & activating new wholesalers
  • Managing conflicts & objections from wholesale channel
  • Planning & implementing sell-out activity from identified wholesalers
  • Implementing visibility initiatives in wholesale channel to drive off-takes
  • Achieving monthly & annual targets

Potential Challenges (Problems that an incumbent is likely to face as a position –holder)

Wholesale is the most important channel to drive indirect distribution in a cost-effective way. Ferrero India intent to aggressively drive distribution with existing & new product portfolio & in order to do so it’s imperative to activate wholesale channel to reach to targeted number of indirect retailers. The individual will be responsible to activate wholesale channel for the entire city, he needs to exclusively work in wholesale markets to identify & activate right set of wholesalers with right product assortment. WSO needs to plan & execute activities to improve awareness of FIPL brand, he needs to plan & execute sell-out activities from identified wholesalers, he will also be responsible for coordinating with other SOs/DBs to ensure timely delivery of stocks.

Who we are looking for:

a) Must Have: 

  • Graduate with 2 to 5 years’ experience in
  • FMCG/Food/Beverage industry
  • Good communication & interpersonal skills
  • Self-motivated & driven by targets
  • Ability to negotiate & influence

b) Nice to Have: 

  • IT skills
  • Numerical/analytical skill

Job Referral Code: C

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

Open communication is one of our main values and thanks to outstanding skills in this area you will develop great relations with clients, stakeholders and colleagues.  As you’ll be working in field sales, you should have good organizing skills and would like to work flexible hours and be highly mobile in a dynamic environment.  A demonstrable result-focus, proactive attitude and driving excellence in execution will help you in building a strong position among clients and achieving expected sales outcomes.  

Requisition ID
Job function
New Delhi
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