Regional Trade Marketing Manager

Job Location: ​Shanghai​

Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

About the Role:

The main purpose of the role is to drive Ferrero business by deploying Trade Marketing Strategies by Area/Channel/Customer in Region, defining and developing In-Store Strategy and POS (Point of Sales) materials and providing category insight etc. for specific Region sales.

Main Responsibilities:

1. Support Sales and Trade Marketing Strategy Development

• Define the channel strategy planning trade marketing initiatives for the assigned category or channel;
• Define category standard by KPIs;
• Develop category annual and monthly sales activities and marketing support plan;
• Develop the business story based on shopper behavior understanding.

2. Trade Marketing Implementation

• Collect inputs and proposals from Regional Sales Manager on trade marketing activities and coordinate between Sales and Marketing in order to achieve implementation at sales field level;
• Coordinate major national Below the Line in-store activities implementation;
• Define promoter system, planning, approval, collecting and analyzing data on promoter availability;
• Monitor implementation of the POS activities plan and analyze effectiveness.

3. Marketing Projects Support:

• Define Points of Sales for market project test;
• Consolidate test results and report to Marketing;
• Provide market competition reports to Marketing (Below the Line activities, new product launches).

4. Sales Support:

• Develop Sales Tools (sales folder, product catalogue, presentations for major campaigns);
• Support Sales to forecast volumes for major in-store activities;
• Support trade expense forecast for Below the Line activities.

Who we are looking for:

• College degree and above, English CET4, familiar with MS office; MS PowerPoint
• FMCG industry Trade Marketing experience;
• Knowledge of Trade Marketing, Sales, KA, Promotion Girls Management
• Self-motivated, able to work under pressure and meet deadlines, result oriented.

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.