National Trade Marketing Manager
Job Location: Pune
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? Nearly 35,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
About the Role:
If you’re looking for a role with variety, this is it. As a National Trade Marketing Manager, your main focus will be to support all activities within your department. You’ll support the head of Trade Marketing in implementing sales strategies and in providing the tools and means to implement the Ferrero Category strategies at the point of sale.
Market Intelligence and Inputs
Working closely with key customers to provide customer and shopper insights to drive performance
Analyze Information on activations, projects , special drives – Competition
Customer Activation Programs
Develop Trade promotional plans for key customers and channels.
Prepare monthly Field activity calendar for Chains /Trade
Regular engagement drive for the Chains / trade
Development of Tools for Trade & Field Sales
Suggest visibility elements for the trade
Developing selling tools for the field force
Actively participate in dedicated training needs to sales force
Budgeting and Cost Analysis
Prepare by channel & by store Annual business Plan for Volume and Distribution
Budget / resource allocation by channel trade spend and Indirect-manpower costs
Prepare sku-wise moving forecast by channel
Manage and evaluate trade promotions levels to achieve maximum results
Devising Incentive program for the field staff on a regular basis
Inter functional Coordination
Ensuring alignment across marketing, sales, logistics functions on field sales needs
Coordination and communication of product , price and pack changes
Translation and execution of Marketing strategy into impact program
Who we are looking for:
Master’s degree in Management from Premier B School (2010 / 2011 / 2012 batch)
6 – 8 Years’ over all experience in FMCG Sales function
Minimum 3 years prior experience in handling RTM / Trade Marketing / Sales Development
Experience in Trade Marketing for Modern Trade will be preferable
High execution excellence and result orientation.
Adept at Influencing and networking.
Willingness to rollup the sleeves and get into details
Strong communication and presentation skills.
Ability to navigate through changing environment and related ambiguity.
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
We encourage all our people to think creatively to set personal targets and objectives and push new, better ways to work. Employee contribution and engagement at Ferrero is based on three dimensions: individual, team and organization that’s why you should have the ability to work independently, proactively and as a team member. A demonstrable great organizing skill and ability to collaborate at all organizational levels will help you in building your position among stakeholders and achieve team goals.