Market Research Analyst - Nutella
Job Location: Luxembourg
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 38,767 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
For our Ferrero HQs in Luxembourg, we are looking for an outstanding Research Specialist Nutella Category who will be will be part of the Central Marketing Directions - Nutella Consumer Research department, reporting the Consumer Research manager for Nutella Core.
You will be managing consumer insights related activities for Central Marketing Directions Nutella spreads. Some of the Central Marketing Directions Nutella Spreads topics include equity tracking, advertising validation, social responsibility, new product development, existing range management, among others.
Your specific individual responsibilities will include planning and owning insights projects together with key stakeholders and with the support of the manager.
Specific end to end project management activities such as: defining the research brief based on the business needs; shortlisting agency proposals based on the brief; guiding the agency partners throughout the project lifecycle – set up, fieldwork, reporting, cascading learning.
You will answer business questions through research, analysis, and consolidation of existing information and be the day-to-day point of contact for Central Marketing Directions Nutella colleagues.
The Central Marketing Directions - Consumer Research Nutella team supporting responsibilities include:
• Project file/Memo file tracking to ensure the timely delivery of research activities
• Budget tracking for all Central Marketing Directions Nutella Spreads projects
• Any other support needed to ensure smooth performance of the Central Marketing Directions - Consumer Research Nutella team overall
Who we are looking for:
We are looking for someone with a bachelor’s degree in: marketing, management, statistics, psychology, mathematics or related fields.
To be the perfect fit for this role, you should have 4-7 years in consumer insights (client-side – preferably – or agency), previous consumer insight role on a multinational FMCG or consumer packaged goods and multi country experience or have worked on global projects – US, UK, Europe.
Ideally, you will have an extensive experience leading quantitative and qualitative research; excellent consolidation skills; ability to integrate information from multiple sources and create clear, simple, coherent, logical conclusions, insights, and recommendations – we want someone to tell stories through the insights.
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
To better understand our consumers and business environment we need your ability to make sense of the external market, a global mindset and the ability to benchmark Ferrero products against the competition, internally and externally. Combining this with analytical and critical thinking, you will help Ferrero in generating visionary and actionable insights and driving change. Employee contribution and engagement at Ferrero is individual, team and organisational based, so you should have the ability to work independently as well as manage your team and stakeholders.