Assistant Brand Manager - Kinder Joy
Job Location: Pune
Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in 55 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? Nearly 35,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Role:
If you are crazy about our Brands and products, understanding the mission of bringing the joy and indulgence to our consumers and want to be part of this incredible process, this role can be interesting for you! As a Marketing Assistant you will support Marketing Team in projects related to market share growth and strengthening the competitive position of the Brands.
Drives communication and advertising strategies, briefing consequently the advertising agencies to produce effective commercials and advertisements. Coordinates end to end on the agency for production and research.
Manages the assigned budget within his area of responsibility, i.e. advertising, promotional costs, and costs associated with market research and analysis.
Supports the verification for the effectiveness of media planning with research. Ensures the commercials and advertisements production to ensure the objectives achievement
Suggests and implements the operational marketing campaign to achieve the defined marketing objectives. Keeps up-to-date all involved people on all marketing projects in place.
Performs analyses of marketing projects versus previously established objectives.
Maintains updated knowledge of products competitive position, market trends and drivers and consumer behavior. Cooperate with the Market Research function to produce reports.
PROMOTIONS CO-MARKETING AND SPONSORSHIP
Proposes co-marketing and sponsorship activities, in accordance with the target positioning and in coherence with the Brand Equity to the Brand Manager, and measures outcomes.
Proposes new formats and packaging designs. Manages the implementation projects, directly dealing with Packaging functions and/or external agencies, ensuring the compliance with guidelines body.
Supports the sales plans for product, detailing promotional activities to be carried out during various phases. Coordinates with Trade Marketing and Logistics functions to monitor sales plan and reports deviations of the results.
Who we are looking for:
- 4 to 7 years of strong brand marketing experience with analytical & negotiation skills,
- Strong advertising & promotions knowledge,
- Market knowledge,
- Customer plan and good communication skills
How to be successful in the role and at Ferrero:
Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
You will be part of innovative and ground-breaking initiatives. With an open mind, proactive approach and flexibility, you will be an invaluable resource. By focusing on targets and thriving in a dynamic and fast-moving environment, you will contribute towards your own as well as your team's goals. Employee contribution and engagement at Ferrero is individual, team and organizational based, so you should have the ability to work independently, as part of a team and build good relations with stakeholders at all levels.