Selma C. F. - Sales Administration Manager

In Mexico we don't have production plants as other countries do, so we are exclusively dedicated to the commercialization of our products. For us, topics such as brand impact and brand positioning, exhibitions set-up, advertising, etc., are cause of pride and satisfaction for belonging to the great Ferrero family.

Another aspect I find very gratifying and motivating as a collaborator, are the day-to-day challenges because they make my job quite dynamic. I am part of the Sales Administration area, whose goal is to implement productivity strategies and guidelines to help achieve sales goals for each brand. We monitor important indicators such as: appropriate product mix and placement, timing of exhibition set-up, fulfillment of route itinerary targets, and others.

Working for Ferrero has given me the possibility to interact with colleagues from other countries. The exchange of experiences has developed my sensibility towards other roles within the Organization, both very similar ones and completely different ones as opposed to mine. Through this exchange I have been able to learn, develop, improve and enrich my technical and human capabilities.

Finally, being part of this great Company has broadened my spectrum of universal values, such as fellowship, friendship, tolerance, etc.

(Selma C. F.)